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The web site giftsmart.lk had the following in the site, "GiftSmart Card is the only personalized card in Sri Lanka which can be redeemed against gifts from multiple shops." We saw that the webpage stated " For the first time, your recipient, also known as the GiftSmartee." It also said " Will have the power to choose exactly what they want and need simply by hopping onto our website and clicking the Redeem button. To learn more about how GiftSmart. Click on one of the buttons below. Shoot us an email at askgiftsmart." The header had online shopping in sri lanka as the highest ranking optimized keyword. This keyword is followed by Send gifts to sri lanka, Buy gift vouchers online, and Send gift vouchers online which isn't as urgent as online shopping in sri lanka. The other words giftsmart.lk used was Online gift vouchers. Gift smart is included but could not be understood by web engines.